Buyers, not just browsers is the purpose of an SEO package
November 19th, 2009 . by adminMicrosoft’s online commercial intent site is notorious for being slow and giving a non-available page error. I find if you are patient and reload it a few times, it will give you a result. Coming back later doesn’t seem to be effective, while reloading the Query a few times seems to work best. Be patient. We need to know a potential search term’s OCI. SEO packages with loads of website traffic without sales is a waste of time and resources. After running all potential search terms, we prioritize them by multiplying the monthly search volume by the OCI to arrive at a profitability score:
Potential Search Terms Monthly Search Volume OCI Profitability Score napa wine 135,000 .76 102,600 napa wines 9,900 .73 7,227 napa red wine 6,600 .92 6,072
A potential search term with lower volume, but higher online commercial intent, which results in a higher profitability score is more profitable than a potential search term with higher monthly volume but a lower OCI score resulting in a lower profitability score. The object is more buyers, not just more browsers.
